Tag: technology
How to track your user in Google Analytics
Are you familiar to the google analytics? Do you know how it works? If you don’t know and if you are not familiar to it now it’s time to learn about google analytics. The google analytics is a free medium of web analytics service which is offered in Google. It gives reports about website traffic. So that we can have an idea about the needs and demands of our customer. An analysis is the critical starting point of strategic thinking. With the help of it, we can have an idea about our website that how and by what medium our website is in being practices by the users. Google analytics is a medium to reach in each and every customer’s heart. Are you curious about it? Of course, you have to be. Because Google Analytics is a prime digital marketing tool and it is being used by most businesses. It helps you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Google analytics provides you with an effective way to communicate with customers. Google analytics data on its own can tell you a website performance. This information can be very much useful so that we can supervise the success of our strategies of the online marketing process, the experience of user and content through google analytics. “Why google analytics is important for business?”.
Benefits of google analytics
Now after reading google analytics, what are its benefits in our daily life. In each and every step we are doing work for our benefits and for the happiness of our work. Similarly, like other work, google analytics also have its some benefits. As we all know, the best way to do business based on a good relationship with a customer should have appropriate vision strategic thinking, and we have to be at least 90% sure that we are not throwing our cash away. And if you are in doubt yet then google analytics will make this possible in a variety of ways, and mostly with its four Advanced Reporting areas that your website is working well. We should give thanks to it, it helps you to know who your audience is, and how did those audiences get to your website, what they did on your website.
Why google analytics is important for business?
Now before starting the importance of google analytics in business, we have to know actually what the business mean? Business is an organization where goods and services are exchanged within one another or for money. If we are fulfilling the need and demands of our customers, our business will run in a smooth way. Likewise, google analytics analysis the customer’s heart and mind and we can have an idea through it. It allows you to collect and analyses information about everything from how the user arrived at your website, what they did on your website, as well as google analytics offered lots of additional information about the user themselves. Through google analytics, we can make our company more effective and more successful in the coming days.
Business benefits:
Google analytics is the golden gate to enter in business benefits. Does it give all the information about a customer who is visiting our website, how your website is running? How the user is reaching to your website, what they are doing in your sites, are the user satisfied through your sites, did they get the information which they are in search for? In which page the user is staying for a long time? Which age group of the customer is visiting your website? People from which country are surfing your website to the most and so many more information. So that we can have an actual idea of the customer and we can achieve the goal of business.
Marketing:
Until and unless you know the needs and demands of the market, our investment might be in the wrong place. So google analytics is a diamond to know the recent market so that we can increase our own value. It provides you a right path to invest, by knowing what works and what not we can make a high value and increasing level of business side by side our investment will be in the right way and we will have a high profit.
Improvement of your website:
By knowing how visitors are getting your website and which page is mostly visited by the users, by this, we can make our website page more creative and we can compel them to visit our page through attractive way and we can easily understand what type of content that user usually want and we can add furthermore similarly.
Importance of google analytics in Nepal
After reading this all your soul might have the question that what is the importance of google analytics in Nepal? Absolutely if I was in your place and if somebody else was writing this blog, then I will sure ask this. As we all know that In Nepal also there are many companies who are developing a website for various businesses and it is very essential to know how their website is running, are they investing their cash in the right path? Is this fruitful to them? This all can be known by the google analytics by analyzing the data. You might have heard one popular saying “there is no free lunch“ but in terms of google analytics, it is not true. Google is such a diverse site that it doesn’t charge so that we can utilize that fund in any effective media. So that we can run our business in an effective way. In Nepal, many companies are using google analytics to track their potential customers. Companies like Digital Gurkha, Daraz, Sastodeal, Theme Nepal, etc are using google analytics in Nepal. Any type of business can use google analytics to know their customer’s website surfing behavior. Now after reading this you might get much information about google analytics. So why not use this on your website. Now it’s time to analysis your website with google analytics.
Top 10 Ecommerce Websites In Nepal
Online shopping was a myth in Nepal before few years and people used to distrust the trend of online shopping. These days, online trade is booming and getting common in Nepal and there is evidence that most of the purchases are now done through online stores. E-commerce was promoted with Nepal’s first payment gateway ‘E-sewa’, which was introduced by F1Soft International, the founding father in introducing mobile banking in Nepal. Most of the e-commerce businesses only provide service in major cities of Nepal such as Kathmandu, Pokhara, Hetauda, Dharan etc. Even though e-commerce has gotten popularity among youngsters in Nepal only recently, there are several of the e-commerce sites people have been talking about in recent years.
“A Good Web Design Generates a Good Sales in Ecommerce”
Explore about the complete info on Web Desing in Nepal
These are the list of Top 10 e-commerce sites in Nepal that focuses on welcoming internet users and also helps in the growth of e-commerce.
Foodmandu is an e-commerce site that provides delivery services in fastest, effortless and most convenient way so that customers can enjoy delicious foods of their favorite restaurant. This company believes that time is valuable and people are getting more busy day by day. They have introduced easiest method where people have to think the food they want to eat, tap some buttons for selection of a restaurant and items and then they can receive their delivery at their doorstep. Foodmandu is pioneer online food delivering company in Nepal that aims to make the life of people easier through online ordering. Currently, this company delivers foods in 100 different areas of Kathmandu and Lalitpur and are in process to expand their areas of service continuously. They have 3 different platforms: website, mobile app or over the phone through which people can place an order. They have categorized delivery charges according to distance. People have the choice to select their favorite restaurant among the list and make an order.
Phuche.com is an online shopping center for the youngest group of people i.e kids. It focuses the needs of mothers and to-be mothers and cares them by providing their own way of delivering the products that meet their requirements. The founder of phuche.com brought an idea to start professional E-commerce site in Nepal when he returned back to Nepal after consulting European MNC on their E-commerce Strategy. They first started by making baby care segment and then extended their service to the mothers’ requirement who give birth to such lovely and adorable children. Mothers can have knowledge of various things by visiting blogs and facebook pages of the site. Mothers can select products for themselves and their children and enjoyable shopping experience by staying in the comforting zone of their home. The products at phuche.com range from Diapering, Feeding, and Nursing, Bathing and Skin Care, Gear and Nursery, Clothing, Toys to mother care and Perfumes and Body Spray. For now, this site offers delivery services within ring road area within 3 business days after the order is confirmed.
Metrotarkari.com is a new concept in online market of Nepal which deliver our basic needs that are vegetables and fruits. People get busy and due to the rush hour they cannot buy fresh foods in time in the hectic market and thinking this disadvantages this company brought new idea where we can get fresh and hygienic fruits, vegetables. It has lengthened its services to meat, sprouts and dairy products as well. They have added value by supplying proper quality food and organic products in time without any delivery cost. This company have special offers at times and have merits of Mother’s day packages. Delivery area of metrotarkari ranges from places of Lalitpur, Kathmandu, and Bhaktapur which is inside ring road. Also, they deliver their products to Sanga and Thankot if the order is made above Rs. 4000.
SaujiStore is one of the growing online shopping stores which was established in 2017. The aim of this storeroom is to facilitate customer’s needs by giving cheapest and simple shopping experience. They focus to be in the first position by bringing innovative ideas, trusted brands and technologies to serve customers. For delivery of any product, customers are provided with best logistic service to buy their favorite brands. They sell electronics items (Network Component, Printer, Projectors, Sewing Machine, Speaker, mobiles, Laptops and Desktops, Tablets, Telephone sets), Home appliance like ( Air Cooler, Dishwasher, Microwave Oven, Television, Washing Machines, Vaccum Cleaner, Air Conditioner and some other kitchen appliances), and accessories of Projector, TV, Computer, Mobile etc. They just have to select the product and choose the option to pay and customers can easily trace their shipping status handling email and tracking ID. The payment system of the product is either through bank transfer or cash on delivery. Saujistore has its own returning policy for defect items if any found. They provide convenience by accepting cash on delivery and other modes of payment like card payment, E-sewa, VISA and MasterCard are coming soon.
Shopmandu came into existence since August 2015 and it vows to deliver high-end products like clothes, bags, shoes, and accessories to their users i.e it is one of the simplified shopping destinations. Founders set up an e-commerce site at Shopmandu.com and implemented their skills on fashion and technology. This company keep the focus on customers needs and provide unique shopping experience. Shipping and delivery process of Shopmandu.com is quite different than other online sites as it takes Rs. 120 as the minimum amount for customers whose order is below Rs. 2000. In addition, charges are not refundable if the order is canceled or returned. Delivery time estimation is displayed on order summary page but sometimes offering time may get longer due to bad weather, political disruptions, flight delays, and some other unexpected situations.
Muncha.com is full-fledged online shopping destination where we can get almost all things which are available in our physical departmental store. This oldest digital shopping store came into existence since 2000 as Munchahouse.com and later on it is now run as Muncha.com.np. It is easier to shop through this site by just sitting at home and goods are delivered at your workplace or home at a reasonable price. Mostly, people staying in other countries used to send gifts to their family members and friends at Nepal through the use of this website. Muncha. Muncha.com.np distribute huge varieties of quality products and services. The shopping categories of muncha are world Cup 2018 special T-shirts, Clothing, Shoes and Accessories, Food and Beverages, Home, Garden and Pets products, Electronics, Jewelry, Watches, Bags, Computer and Accessories, Gifts, Services, Health and Beauty, Babies and Kids, Sports, fitness and Outdoors and some miscellaneous.
NepBay.com is a website which combines facilities of online shopping. It is also a platform for news, events, deals,quizzes, community forum, Polls, videos, and Contests. Using this shopping site people can not only buy the products but also sell their products. Except for selling new products, this platform also focuses on clients who like to buy second-hand products. They provide a guarantee for delivering fresh and quality items with the bill which customer is purchasing. Online payment can be made through banks, Paypal, VISA, Mastercard, American Express and Cash-on- Delivery without any additional charges. Some of its best products are of Automobiles, Baby and Kids Products, Books, Computer and Laptops, Furniture and Furnishing, Home Appliances and others. They also offer discounts and organize events to attract customers. Business pages of nepbay focus on brand or Product, Company, Organization, or Institution, Local Business or Place, Artist, Band or Public Figure, Group of Community and Entertainment. Both buying information and selling information of nepbay.com is explained in detail on the website so that customer will feel easier to use this feature.
Sasto Deal is one of Nepal’s biggest and leading online shopping website who provide services in and around the valley. They also feature products from savvy business owners. This online company has the vision to empower both customers and vendors for ultimate online shopping and merchandising experience. They have worked hard to conduct their business because of which it has been easier for savvy business enterprises and companies to extend their reach. They have a moto to keep trust with customers so they make their business transparent and provide quality products. Now, they have also extended their network for book readers and travel enthusiasts for which customer has to follow Sasto Book. This company deals with Women and Men clothing, footwear, Bags and Wallets, Jewellery etc..and also features product related to home and living, Health and fitness, Auto, Pet Supplies, Activities, Grocery and Crockery, Sastobook. Delivery rates are divided according to inside ring-road, outside-ring road, beyond Kathmandu valley. Sastodeal has made its own return and exchange Policy for different products and they made a division in three different sectors i.e returnable, replaceable, non-returnable.
Hamro bazaar stands as the Best and Most popular shopping website for customer to customer services. They connect buyers and sellers by listing products for free. The signature step of this online center is the fast delivery of the desired products, promotion of products through the internet and maintaining communication channel by connecting buyers and sellers. Hamrobazar have made categories of products as Apparels and Accessories, Automobiles, Beauty and Health, Books and Learning, Business and Industrial, Computer and Peripherals, Electronics, Events and Happenings, Home, Furnishing and Appliances, Mobile and Accessories, Music Instrument, Pets and Pet Care, Real Estate, Services, Sports and Fitness, Toys and Video Games, Travel, Tour and Packages etc. In this website, sellers can not only post data about new products but also sell old products that are usable.
Daraz is the most favoured online marketplace and is growing rapidly in Asia’s marketplace creating best shopping experiences to customers of Bangladesh, Myanmar, Pakistan, Sri Lanka and Nepal. Kaymu.com.np united with Daraz and now it is one store in the name of Daraz.com.np and they make a platform to connect its sellers and buyers. They update their online store as per the running trend of a new product. In current scenario, it stand out to be largest and most popular online shopping destination in Nepal. Daraz shares a mixture of consumer fashion of (clothing, footwear, accessories and beauty products), electronics(air conditioners, Heaters, Refrigerators, LED TVs & Smart TVs), mobile phones, laptops etc. It gives privileges to shoppers by providing them with security, value of the product by selling good quality products and delivering those in time with easy returns. Daraz brings products from famous brands and differentiate itself from other online store. Customer can carter their complain and queries anytime and give feedback from the website. It has best shipping experience all over nepal adding benefit of 7 days return policy for Kathmandu, Pokhara and Biratnagar. For convenience for customers, Daraz also has it’s app for Android and IOS with exclusive discounts. In addition, top electronics brands get platform at daraz to sell their valuable products including Canon, Nikon, Samsung, Apple, HP, Dell by offering huge discounts.
Benefits of WordPress Over CMS
In the current economic climate, Organizational agility is an important thing to know about running a successful business. The change of business trend in response to the changing market scenario is leading the way for new technologies in Content Management. The way of presentation of CMS is improving these days through the integration of different techniques. There are plenty of tools and technologies available for Content Management System and many of them are yet to be developed. Some of the popular CMS tools are WordPress, Joomla, Drupal, Magento, Blogger, Shopify, OpenCart and so on.
However, studying the market share trend for Content Management System since 2017 we find 58.5% of websites were built using WordPress and the number increased to 60% until January 2018. The number of users was few when it started its service in 2003. Now for sure, you might be shocked why WordPress is getting so much popular these days. We’ll discuss the functionality of WordPress that could be beneficial to CMS in this article.
- WordPress is Free
To start with, WordPress is totally free to use. All we do is download its full package free of charge. WordPress contains thousands of free themes and plugins. You can pick out your favorite theme and install it adding more plugins according to the requirement.
- Simple and easy to use
WordPress covers a large number of users because of its simplicity and an even non-technical person can easily work on this platform. It is not necessary to have PHP or HTML knowledge, unlike Drupal or Joomla. Once it is installed, almost all the functionalities can be managed the interfaces and menus. So, WordPress could be easily implemented for businesses without hiring additional programmer or designer.
- Highly Customizable
Designs and features of the WordPress sites can be easily customized. You can customize the themes if we want something different than the available themes. Similarly, you can add different features to your site like forms, calendars, galleries etc. by installing the required plugins. So, you can have the option to visualize the appearance of your site controlled via. WordPress.
- Easily Accessible
WordPress being a cloud-based CMS, its sites an be accessible everywhere from the Internet. So, the WordPress website can be updated remotely by logging in from Internet-connected computer to update and manage its contents.
- Best for SEO
WordPress contains clean code which allows for the precise search engine optimization. Not only this, you can add specific keywords in permalinks and can add tags for any posts which aid search engines in finding internal pages. Moreover, Images added to WordPress can be made available in Google image result by including alt, title tags, and captions in the image. Next important thing to know is WordPress has built-in RSS feeds. RSS feed keeps track of most visited websites and allows to automatically syndicate your content which can approach a large number of users.
- Simple for E-Commerce Integration
WordPress contains E-Commerce platform like WooCommerce which contains few steps to follow to integrate it with your website. So, if you want your own e-commerce site you don’t need to think about an e-commerce-hosted site and bother to find the different way of setting it. You have alternative solution in WordPress.
- Good Community Support
WordPress incorporates large number of users. So, if you have any queries and problems regarding WordPress, you can get support from millions of users online.